Insight Eye Care

We are located at 206 West Division Street in

St. Cloud. Our building is an 8,000 square foot state-of-the-art facility.  Insight Eye Care, the clinical side, features 8 exam rooms, 5 pretest lanes, with all new instrumentation, including digital video microscopes, and specialized testing for glaucoma, macular degenerations, and other health conditions.

Instyle Eye Wear

Instyle Eye Wear features cutting edge frames for those who want traditional elegance, with prices to match anyone's budget. Our highly trained certified opticians can assist you in choosing from our many unique, modern, fun and traditional frames and sunglasses. We are also the only source in Central Minnesota for Truclear and iZon spectacle lenses that use HD and aberration control technology for much sharper vision.

News & Events

Women's Showcase 2010 

We look forward to seeing you at the Women's Showcase 2010 on Saturday, October 16th at the St. Cloud Civic Center. This showcase features exhibitors from all over Central Minnesota.     

Kids' and Parents' Expo

We are excited to be participating in the 2010 Kid's & Parent's Expo on Saturday, November 6th at the St. Cloud Civic Center.   

Paynesville Peepers/Instyle Picnic - Saturday June 12, 2010

Despite the rain and slight chill in the air, this event was a HUGE success.  We are so thankful to the Paynesville Community for helping us raise money and food for the food shelf.  Check out the exciting pictures from this event on our Community Involvement section.  A BIG Thank You to all the staff who helped serve an estimated 200 people. 

Relay for Life - Friday July 16, 2010

We want to thank everyone who participated in, or donated to, this year's American Cancer Society Relay for Life event in Becker.  Our "I-zon a Cure" team along with 21 other teams, including 232 participants, helped raise $68,726.26 for cancer research.  We would love to thank all those who supported us in this worth while effort.  You can check out the final results or get more information about the Relay for Life by clicking here.  If you want to see photos of the event, go to the Community Involvement in the above menu or click here.

Becker Parade - Saturday June 26, 2010

Thank you to everyone who came out to see us at the Becker Freedom Days Parade.  It was great seeing all the people in the Becker community having fun.  Thank you to all the staff who did a great job decorating our float.  Check out the pictures of the parade on the Community Involvement section.

Paynesville Press

Check out the article on Dr. Friederichs and the 20th Anniversary of Insight Eye Care and Peepers/Instyle Eyewear. We are so glad to be a part of such a wonderful community for the past 20 years.  We look forward to the next 20 years. 

Contact Lens Solution Summer Special 

Sauflon One Step System - get 3 - 12oz bottles for $15 (Reg. $18.21) while supplies last.  This price compares to Clear Care, 3 bottles for $25.59.  Stop in today while supplies last. 

Did You Know?

Why pay more for contacts?

When you purchase contacts from Insight Eye Care, you will typically save money as compared to popular internet sites.  Our prices for contact lenses on most of the popular brands like Acuvue Oasys and Air Optix, will cost you less.  Many contact lens companies will offer rebates when you order a year supply of contacts, this will help you save even more.  Click here to check out our contact lens prices or just go to the Order Contacts tab in the above menu and see how much you can save. 

Protect your eyes from UV Radiation

Cheap low quality sunglasses can do more harm than good.  The poor optics can decrease your vision and the poor quality UV filter may not protect your eyes from the damaging UV radiation than can lead to cataracts and skin cancer.  High quality sunglasses will not only provide better optics and vision, but also protect the eye and surrounding tissue from harmful UV rays. 

 Not all Progressive "No-Line Bifocals" are the same!

Why not see your best?  Many progressive lenses have their own prices and features and may not provide you with the best high quality vision you deserve. Many cheap progressives may provide more peripheral blur and not maximize the width of your intermediate vision used for the computer. Contact one of our certified trained opticians to see if you are getting the most out of your progressive lenses.  You deserve to see the very best every day, so make sure you are in the progressive lens that is right for you.

We do research! 

Dr.'s Dubow, Friederichs and Nelson are proud to be involved in clinical research. They have partnered with companies such as Johnson & Johnson, Bausch & Lomb, and Ciba Vision to work in the development of new contact lens materials, contact lens solutions and eye drops. By parterning with these companies, we are able to remain at the forefront in offering the newest products, often before they reach the general public. Contact us today if you are interested in participating in any of our current research projects.

Vision is Important for Learning! 

Studies have shown that 75% of all learning in school is done through vision.  Now that it is "Back to School Time," make sure your child is ready for school by having his/her eyes checked.  Contact our office for an appointment or click here to request an appointment online.